Brandshine Software (P) Ltd. Noida, This seems very obvious but I've found too often that designers jump straight into Photoshop before giving any thought to the problem they are trying to solve. Design is about solving problems and those problems can't be resolved through gradients or shadows but through a good layout and a clear hierarchy. Think about the content, the layout and the functionality before starting to drop shadows.
The first situation often occurs when a company has to promote a product or a service which has two equally significant features or variants. Since websites generally display elements stacked in order of importance, a more traditional layout may not be suitable in this case.
On the other hand, dividing the screen in two equal columns may be the best way to showcase two different aspects of the same system — for instance, a publishing system that is advantageous to both publishers and readers.
In this way, there is no need to distinguish between a primary and a secondary characteristic and the readers will immediately focus on what is important.
The second reason originates from the fact that sometimes, designers need to convey an idea of duality. In this case, dividing the screen in two parts creates two spaces where it is possible to concentrate on different topics or even on two different products. Also, this style makes you able to highlight opposite traits of a certain reality.".